SIMONE GIERTZ - USELESS ROBOTS,  UNSTOPPABLE SPIRIT

22nd October 2024​

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​​​​Simone Giertz has more than 2.5 million followers on YouTube and has captivated the world with her useless innovations and "shitty robots."

However, it’s not just quirky inventions that have shaped the life of the 33-year-old influencer, inventor, and entrepreneur.

A life-threatening brain tumor forced her to rethink her life, and today, while she continues her work on YouTube and as an influencer, she has also started inventing and selling products that solve everyday problems for ordinary people.

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In this episode of EXTRAORDINARY, host Jonathan Løw talks to Simone Giertz about her incredible journey from 'The Queen of Shitty Robots' to battling a life-threatening illness and living as a successful entrepreneur and employing great people to her her product and influencer business.

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Simone also shares why she insisted on taking her brain tumor home from the hospital and later sending it to Antarctica, and she reveals a brand-new invention on the show that the world has never seen before!

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Get ready for an episode full of quirky ideas and thoughts; touching stories; fascinating insights into the life of an inventor and YouTube star; and, above all, a glimpse into the complex mind that has made Simone Giertz one of the world’s most-followed entrepreneurs and inventors online.

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Topics of the episode

• Where is the gift in making useless things?

• What started her 'shitty robots' adventure?

• How did having a brain tumor impact her life?

• Is the need to make money a blessing or a curse?

• What is the most fun, and the hardest about building a successful business?
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Simone Giertz

Simone Giertz went viral on platforms like YouTube, when she started creating videos of her making useless robots. In 2013 she launched 'the toothbrush helmet'; a couple of years later 'the popcorn feeding machine', and the rest is history.

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Currently Simone Giertz is the founder of Yetch - a startup that actually makes useful products, but with a twist of humor and radical innovation like her old and more useless robots.​​​​​

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Credits

Producer: Peter Nørgaard Mathiasen

Creator of video intro and reels: Uffe Karlsson