SETH GODIN - THIS IS STRATEGY: MAKE BETTER PLANS

29th of October 2024

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Seth Godin reveals the power of true strategy – not just plans but a mindset shift for lasting impact. Discover why 2024 is the year to rethink everything and make bold, purposeful choices that change the game.

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Welcome to a truly extraordinary episode of the show, where host Jonathan Løw sits down with none other than Seth Godin – the entrepreneurial powerhouse, bestselling author, and one of the world’s most respected business thinkers.

 

In this episode, Seth shares insights from his latest book, This is Strategy, diving into the art and science of creating strategies that stand the test of time.

 

You’ll hear Godin’s take on why 2024 is the year to rethink your approach, highlighting the vital differences between a plan and a true strategy, and uncovering the secrets to making impactful, long-lasting decisions.

 

Seth Godin has dedicated his career to helping people “turn on the lights,” and in this conversation, he doesn’t hold back. They discuss how strategy isn't just a tool but a transformative mindset shift, essential for anyone committed to making meaningful, sustainable change.

 

From defining your “smallest viable audience” to understanding and influencing global systems, Godin provides a masterclass in visionary thinking with a purpose.

 

If you're an entrepreneur, a leader, or simply someone ready to level up, tune in to learn how strategic choices can amplify your impact and fuel your journey toward work that truly matters.

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Seth Godin

Seth Godin is teacher, writer, entrepreneur and former dot com executive. Godin is the founder of Akimbo, author of books like The Practice and This is Marketing, and coordinator of The Carbon Almanac.

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Credits

Producer: Peter Nørgaard Mathiasen

Creator of video intro and reels: Uffe Karlsson